Delugs has built close relationships with these brands over the years — through the straps we make for them, and through meeting them at fairs around the world. We know they want to reach Singapore, and through our boutique we hear from collectors daily who've followed these brands online but never held the watches in person.

Founded in Singapore in 2018, we've since hosted 19 brands at our boutique — one, three, four at a time — and in 2026 opened a second boutique in Central, Hong Kong. Golden Hour is what happens when we stop doing that in pieces: two cities, every brand in one room, so collectors across the region can finally meet them all at once.